For my final major project studying Fashion Communication at Northumbria University, I decided to launch a niche sustainable content agency called Linc. Through doing so I developed fresh brand imagery, a business plan, a strategic promotional document and a website. Also featured on the website is a brand blog titled 'The Anchor', expressing Linc's main values as an agency and an insight into the brands goals and aims for the future.
To understand more about Linc through the website and blog you can find out more information at linccontent.co.uk.
Below are the key visuals used throughout all brand material, expressing the different colours schemes and logo style chosen.
In deciding to launch a content agency I wanted to use and further develop my skills in brand development to design a business from scratch, and strategically plan how I would promote it in order to guarantee success. Below are a few pages taken from the strategic business plan I created, outlining the reasoning behind why I chose to launch this specific type of agency for young creatives. The aim was to create an agency which communicated a fresh, vibrant and sustainable brand image, focusing on the key ways in which the agency aims to uphold a sustainable promise and also express this through the brand visuals.
The agency specialises in the interest areas of sustainability, travel and lifestyle, working with brands who also specialise in these areas from a range of industry backgrounds including fashion, food and travel organisations for example. The agency is based on offering support to those who are signed with us, and the specific services offered include influencer, social media and mobile marketing, literature created for websites, blogs and publications and SEO reports.
