The photoshoot below is in response to a live brief I worked on titled Diversity Now! All Walks Beyond the Catwalk. The photoshoot was designed and styled to highlight how tattoos are perceived in the fashion industry and in society. The shoot explores the influence of stereotypes in response to tattoos. The creative direction was inspired by taking raw and edgy shots that communicate a natural insight into a young individual who uses his tattoos to form his personal identity and tell his story.
