This photoshoot was in response to a live brief called Diversity Now! All Walks Beyond the Catwalk. The photoshoot covered issues surrounding body image, focusing on how tattoos were perceived in society and in the fashion industry. The shoot touches upon breaking the negative stereotype of tattoos, in particular the link between young people and getting tattoos. The male model in the photos has a half sleeve tattoo which is of great significance to him. The delicate detailing of his tattoo is that of beautiful art, highlighting how tattoos can be seen as more than just a random inking, they are extremely personal.
